WHY WE STARTED JB
We often get asked why we decided to open a cold-pressed juice shop in Calgary, and the answer is pretty simple. At the time it was a product that wasn’t offered in the city, a product we wanted for ourselves, so we decided to create it! Well, if I’m being honest that’s actually only part of the reason.
While working my 9-5 I was constantly finding other projects to fill my time. From mobile spray tans to selling jewelry I’ve tried it all. I just wasn’t content with my current job and was seeking more fulfillment. At the time I was juicing at home not having very much success. I knew the benefits of juicing but felt discouraged by the cost, time, and wasted produce from my at home juicer. One day I was scrolling through my instagram when I saw a girlfriend in Vancouver starting her 3 day juice cleanse. I instantly googled “cold-pressed juice shop in Calgary” to find a local option. Zero links. Then a lightbulb went off, why don’t I start my own shop! I don’t know why this idea stuck or why I thought I could do this. I had never started a company before and I already had a full-time job. A job working with with amazing people for a really great company. But it just stuck, it was like a light switch turned on and I couldn’t turn it off.
The last part of the equation came after the idea had sparked. You could call it a “quarter life crisis”. I started envisioning what my future could look like if I had my own little juice shop. Work life balance could be a real thing. This dream world I had created started to consume my every thought. It was keeping me up at night! I knew that sometime in the near future I wanted to start a family and being a bad a** mom was top priority. I believed by forging my own path I would be able to create the lifestyle I wanted.
So there you have it. Juice Because was born out of the desire to create a healthy product for both my own selfish needs and to be shared. The desire to find true fullfillment with my career choice. Lastly the desire to create my own future and to hopefully be the most bad a** mom to my little Emi.
