The Ultimate Sales Funnel: Breaking Down How It Works
A funnel is a marketing strategy that helps you sell more products and services by guiding potential customers through the funnel. This funnel typically starts with traffic, which then goes into leads. Leads are then nurtured by sales representatives who contact them to offer their products or services in exchange for payment, or instead of a person can be converted automatically through sales emails and pages. The funnel ends when the customer pays for the product or service they wanted.
See it's not that complicated right?
When I work with clients and build them a funnel I usually do it without even telling them. This is because people who don't specialize in the digital world can get really overwhelmed by the tech and jargon when it's actually pretty simple if you break it down step-by-step. Below is a Basic Welcome Funnel.
Let's start with traffic. Traffic is the beginning of your funnel and finding people who want to buy. Traffic sources can include your Instagram page, Pinterest, Facebook, Linkedin, Twitter, Google, and many more. Basically anywhere a person can discover your brand. You can have organic traffic or paid traffic through ads. This is the top of your funnel.
If anyone decides to check out your social page, they visit your website or click through on an ad, for example, they become a lead. This means they are interested in what you are doing. They may or may not decide to follow along.
The next step is to capture the lead. This comes in a form of a pop-up, opt-in funnel, or landing page which will ask for an email address. You want to be able to get their contact information with your lead capture.
Once you have your leads' emails, you can send them content and offers through their inboxes from time to time until they are ready to buy!
Once someone subscribes to your newsletter you could put them in a "welcome funnel". This is a type of funnel used to "warm" up your audience. It is a series of emails that are all sent automatically.
At the end of the email sequence, you can send a "sales email" with your offer included. Since you have spent time providing value to this lead they are more likely to buy from you than if you had just sent the sales email right away.
You can get really complicated or keep things simple. There is no right or wrong way to do this. If your funnels are converting that's all that matters!
(Converting means anyone coming into your funnel at the very top and moves all the way and purchased)
Want to learn more about funnels? Inside the Digital Wellness Club, I cover exactly how to set up this Basic Welcome Funnel from how to create an irresistible optin to writing your emails and how it all works together!
Head over to the club to check it out.
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