019. 4 Holistic Marketing Steps You Need to Know!
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During this episode, you will learn about:
[01:21] Step #1. Fill out a two-page branding book
[02:55] Step #2. Go through a quick ICA document
[03:45] Step #3. Checking into your Instagram profile checklist
[04:37] Step #4. Use the 9-block method
[05:47] A quick recap and episode wrap-up
Are you ready to start your holistic marketing journey but don't know what to do? Today we will get into the first four things you need to know and do to start that journey.
Step #1. Have a two-page branding book. It is two pages because it does not need to be that in-depth, even if you have a lot of information. It includes logos, fonts, colour palettes, vision and mission statements and a Frequently Asked Question section.
Step #2. Go through a quick ICA document- ICA means Ideal Client Avatar or simply your dream client. This is a quick questionnaire on how to briefly dive into the demographics such as age, location etc. Another piece of information you should be clear of is about how your Avatar life is before they work with you and after they've worked with you.
Step #3. Checking into your Instagram profile checklist. Though not everybody is on Instagram, you need to be on one. You can focus on other social media platforms, but I use Instagram as a generic template. However, every social platform has some information you have to fill in, such as your profile picture, bio and call to action. This information serves as a quick snapshot of who you are.
Step #4. Use the 9-block method. In this method, we essentially break down the nine boxes on the Instagram homepage. They can also be seen as content blocks in that you write information to showcase who you are to your audience.
“People do not buy your products; they buy you, and they will want to know what you can offer as a person.”
In these blocks, you do not want to have content about selling your products. People do not buy your products; they buy you. So, they will want to know what you can offer as a person.
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