How To Stand Out From Competitors In The Online World

Every day new businesses are popping up online making it more and more difficult to stand out. It is important now more than ever to find ways to differentiate yourself from others online. This is not only going to help you reach a larger audience but in the end, get you more sales! And more sales of course means being able to invest back into your business and level up.

So how do we do this?

1.Brand Identity

This is what your brand looks and feels like. You are going to want to build a strong identity so that your audience can tell it’s your content even just from your fonts, colors, and tone. Along with this, you should really get clear on your brand values. This will help you stay authentic and build trust with your audience. And on that note...

2. Share Your Story

Tell people how and why you started your business. People tend to make purchases based on emotions and if you can create an emotional bond with your audience they will want to spend their dollars with you. Be honest in this process. Share your struggles, be vulnerable and relatable. This will help create super fans that feel like they’ve been on the journey with you.

3.Help Your Audience

Create content that actually helps your audience with their biggest obstacles and pain points. If you don’t know what this is, survey them through email and on Instagram with polls and question boxes. Once you know how you can help them, serve them and give them what they want.

4. Provide The Best Customer Service

One thing that is completely in your control is how you treat your customers. Even if issues arise, you need to view that as an opportunity to blow them away with your customer service.

Just remember, you are you, and no one else can be that. I know it sounds simple because it is. You have your own voice, your own point of view, and there is an audience out there that wants to see it.

-Elisa