022. The Problem With Just Creating “How-To” Content
LISTEN ON: APPLE PODCAST | SPOTIFY
During this episode, you will learn about:
[00:00] Episode intro and what’s in for you today
[01:20] Why do we default to “how-to” content
[02:18] What percent of your content is “how-to” and what does that mean
[02:52] The problem with “how-to” content
[04:33] How to shift your “how-to” content and make it more appealing
[11:24] Episode wrap-up and calls to action
So you want to create how-to content? That's great! But there's a problem.
“Are we only sharing “how-to” content because we are scared to show more of our true selves?”
In this episode, we will go over the problems with just creating "how-to" content and how to fix them. You need all types of content for a truly holistic approach. This will ensure you show your audience all of your sides and hopefully one of them will connect.
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