053. How To Grow on Social Media | Digital Wellness Club Podcast

LISTEN ON: APPLE PODCAST | SPOTIFY

Embark on an enlightening journey with me, Alisa Boyd, as I candidly share the ebbs and flows, the triumphs and tribulations of my entrepreneurial adventure on the Digital Wellness Club podcast. In this episode, I delve into the nuances of growing your social media platforms, providing a comprehensive three-step approach for those navigating the early stages of their digital journey.

First and foremost, I stress the importance of identifying your ideal client, gaining profound insights into their fears, pains, and aspirations. Understanding the emotional triggers that drive purchasing decisions is paramount, as people connect and engage based on emotions. By delving into demographics and embracing tools like AI and ChachiBT, I guide you in creating a detailed profile of your ideal audience.

Next, we explore the realm of strategy—a compass that lends clarity to your content creation. Rather than haphazardly following trends or adopting a vague posting schedule, I encourage you to align your content with the four crucial categories: educational, connection, inspirational, and community-building. Crafting purposeful content fosters a genuine connection with your audience and propels your brand forward.

The third step involves the art of content repurposing and reuse, a strategy often overlooked. By revisiting and tweaking content that has historically resonated with your audience, you maximize its impact. Dive into analytics, discerning why certain pieces thrived—whether through likes, comments, shares, or saves. Following the example of Sun Yi and other seasoned creators, you'll learn the power of refining and amplifying content that genuinely engages your audience.

Whether you're a novice seeking a solid foundation or a seasoned entrepreneur aiming to refine your digital strategy, my authentic insights and actionable tips provide an invaluable roadmap for success. So, grab your coffee, savor a snack, and let the transformative odyssey of social media growth unfold with me as your guide.

If you're wondering how to grow on social media, especially when you're just starting out... there's a few approaches you can take that's going to take your intention to grow on social media to that next level!

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052. 4 SECRETS To Stand Out On Social Media | Digital Wellness Club Podcast