031. 3 Killer Opt In Freebie Ideas
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Today we are getting into the importance of using automation in your digital marketing strategy. In this episode, I discuss the value of using a welcome funnel to attract and engage with new customers. I also provide some valuable tips and advice on how to create a successful welcome funnel that speeds up the process of building trust with your audience.
Key Takeaways:
Automation is essential for speedily building trust amongst potential customers in order to convert them into paying customers
A welcome funnel is an effective way of doing so by providing freebies and automated follow-up sequences over time
When designing an opt-in or freebie, focus on providing as much value as possible
Additionally, include social proof (e.g., reviews) on both landing pages and follow-up emails
It takes about 30 pieces of content for your audience to take action
Social media posts have a short shelf life, whereas Pinterest posts can last for months
Funnel automation is the most basic form of a sales process and involves automating parts of the funnel to speed up the "know, like, and trust" process
The first step in the funnel is to have an opt-in or a freebie, which is something that you exchange for someone's contact information
The dollar amount people feel like when they give you their email is around $15
Summary:
Create an opt-in or freebie that people will be excited about - make sure it’s packed with as much value as possible!
Create a landing page focused on showcasing the value of your offer. Include social proof such as testimonials from happy customers to build trust.
Create a welcoming email that provides additional value or advice and includes a call-to-action to take the next step.
Follow up with an automated email sequence that nurtures relationships over time and builds trust through social proof.
Steps in the Welcome Funnel:
Offer an opt-in or a freebie that people will be excited about
An opt-in or a freebie is something that you exchange for someone's contact information
It should be something that people are excited about and would be willing to exchange their contact information for
The dollar amount people feel like when they give you their email is around $15
Examples of opt-ins include a free e-book, a checklist, or a free trial
2. Send a welcome email
After someone has opted in, send them a welcome email to introduce yourself and your business
Include information about your business and what they can expect from you in the future
Use a friendly tone and include a call-to-action
3. Nurture your audience with a sequence of emails
After the welcome email, send a sequence of emails to nurture your audience
The goal is to build trust with your audience and provide them with valuable information
Use a mix of educational and promotional content
Don't be afraid to ask for the sale, but also provide value even if they don't purchase
4. Make an offer
After you have nurtured your audience with a sequence of emails, make an offer
This can be a product or a service that you offer
Provide a clear call-to-action and make it easy for them to purchase
Resources:
Freebie: free welcome funnel guide
Examples of opt-ins: Examples of opt-ins, including a free e-book, a checklist, and a free trial
Funnel automation can help businesses accelerate their sales process and establish credibility with their target audience. One effective method for implementing funnel automation is through the use of a welcome funnel. This type of funnel involves several important steps, such as offering an opt-in, sending a welcome email, nurturing the audience with a series of emails, and making an offer. It's crucial to provide value to the audience and streamline the purchasing process to make it easy for them to convert.
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